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OK, I've put a lot of thought into this ... and here's some my conclusions. The in-store experience really is the face of your business ... and social media is a mechanism that keeps a good experience top-of-mind and amplifies a customer's volume of influence. It can also attract and convert new prospects, but for now, the initial audience to engage will most-likely be poured by tapping your existing customer base.At the end of the day IT IS about the bottom line. PR, branding and customer service is ultimately about sales. Their efforts may be a lighter trickle from the funnel in the beginning ... but with practice, patience and consistent efforts, you will build stronger post-sale relations that lead to positive (mensurable) sales results. Social media continues to evolve and is still "gooey." Where you start today, may not be where you'll be in 2012.Dealers may not choose to invest resources or time into social media for various reasons. Regardless, I applaud the dealers that are investing in the effort to pave the way to determine the best practices in social media.
OK, I've put a lot of thought into this ... and here's some my conclusions.
The in-store experience really is the face of your business ... and social media is a mechanism that keeps a good experience top-of-mind and amplifies a customer's volume of influence. It can also attract and convert new prospects, but for now, the initial audience to engage will most-likely be poured by tapping your existing customer base.
At the end of the day IT IS about the bottom line. PR, branding and customer service is ultimately about sales. Their efforts may be a lighter trickle from the funnel in the beginning ... but with practice, patience and consistent efforts, you will build stronger post-sale relations that lead to positive (mensurable) sales results. Social media continues to evolve and is still "gooey." Where you start today, may not be where you'll be in 2012.
Dealers may not choose to invest resources or time into social media for various reasons. Regardless, I applaud the dealers that are investing in the effort to pave the way to determine the best practices in social media.
