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I agree that this is a pretty good rule of thumb.  Although I'd go a little further to say that less than 25% of your tweets should be about yourself, the rest should be conversation & sharing.  Same general idea though.  Glad you brought that up   I'd also like to throw in that you must get involved in conversations; social media was not meant for one-way communication.  I see too many companies that are following that rule of thumb, sharing good relevant information, but aren't interacting with others, and it hurts them significantly.  And I'd say that covers all forms of social media whether it be blogs, twitter, facebook, youtube ... etc.