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A tough thing to measure...but you can track simple things like Youtube views immediately after linking a video on Facebook for example to see how much interaction you're really getting on your social media. If you have 1000 FB fans and the views of your Youtube linked video you posted go up by 200 within a brief period, I'd say your social media is pretty effective (if the content of the video is worth anything of course!)

 

This is just a more direct measure of interaction than some of the Facebook Daily user interactive charts they throw at you