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How do you measure effectiveness?I've been thinking about Brian's original question "What Defines A Successful Automotive Social Media Strategy?" and reading through responses. I was struck with an additional question, "How do you measure effectiveness?" In my experience, many car dealers would answer the question with a simple answer: Vehicles Sold. But my feeling is it will be very hard to apply that measure to Social Media Marketing.So I was very happy to read a blog post today from Jay Baer on his Convince & Convert Blog. The title is 6 Critically Undervalued Social Media Success Metrics.Jay goes into them in-depth, but I'll list them here:Daily Story FeedbackKloutPostRankShare of VoiceSearch VolumeInbound LinksI'd urge everyone to check it out.
How do you measure effectiveness?
I've been thinking about Brian's original question "What Defines A Successful Automotive Social Media Strategy?" and reading through responses. I was struck with an additional question, "How do you measure effectiveness?" In my experience, many car dealers would answer the question with a simple answer: Vehicles Sold. But my feeling is it will be very hard to apply that measure to Social Media Marketing.
So I was very happy to read a blog post today from Jay Baer on his Convince & Convert Blog. The title is 6 Critically Undervalued Social Media Success Metrics.
Jay goes into them in-depth, but I'll list them here:
I'd urge everyone to check it out.
