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All marketing is an amplifier; SM is a little more immediate and interactive. I agree that it's not (or should not be) the center of all marketing efforts--advertising in a "social" space is always touch and go.Throw existing resources in before you throw money. If your staff can't keep up, engage a following or maintain a stock Facebook page, then close it.
All marketing is an amplifier; SM is a little more immediate and interactive.
I agree that it's not (or should not be) the center of all marketing efforts--advertising in a "social" space is always touch and go.
Throw existing resources in before you throw money. If your staff can't keep up, engage a following or maintain a stock Facebook page, then close it.
