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I do agree. That being said, I think that websites are more understood in general - they serve a distinct purpose and are generally used for that purpose.It's the dealers who are using Social Media, Facebook, etc completely incorrectly in order for a 'quick burst' of sales on a weekend or to market a single coupon - this is using it incorrectly and I don't think it will be effective in the long run.I must say, Marlboro Nissan does a helluva job of Social Media in my opinion. Not perfect, but far, far better than most.
I do agree. That being said, I think that websites are more understood in general - they serve a distinct purpose and are generally used for that purpose.
It's the dealers who are using Social Media, Facebook, etc completely incorrectly in order for a 'quick burst' of sales on a weekend or to market a single coupon - this is using it incorrectly and I don't think it will be effective in the long run.
I must say, Marlboro Nissan does a helluva job of Social Media in my opinion. Not perfect, but far, far better than most.
