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SM doesnt work for dealers because Social Media does not work when it's fake.

Dealer needs to create SM content:

--Hire it out = SM Bandaid

--Hire Smart Kid = SM Bandaid

--Brilliant Dealer Leader = SM is a natural extension of daily biz.

For our space, SM success needs a fresh story and a great vision from the leader and that re-freshing energy cascades down into every nook and cranny.  Even the guys in clean up get it.

Too many dealer/managers "think" they are special, when it's just the same ol thing under a different roof. In other words, if your owner/manager is not a wild eyed crazy man hell bent on re-inventing the entire business model...

SM = Low ROI.

p.s. This is why I knew Social Media for dealers would be a FAIL all along.