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Yes, but why throw it away when you can put it into something else that you know will return the value? I'm going to be a little critical about most of the social media automotive agencies that I've seen by saying that they have no to little value--not yet, anyway. I know for a fact that many of their followers and fans were purchased. And 15,000+ people are not going to follow an agency that's been in business for less than a few months in such a niche market. If you cannot see the value of embracing social media and performing it in-house, then you probably do not put a priority in embracing your customers. With that attitude, building a "fan" base is not going to give you a competitive advantage.
Yes, but why throw it away when you can put it into something else that you know will return the value? I'm going to be a little critical about most of the social media automotive agencies that I've seen by saying that they have no to little value--not yet, anyway. I know for a fact that many of their followers and fans were purchased. And 15,000+ people are not going to follow an agency that's been in business for less than a few months in such a niche market.
If you cannot see the value of embracing social media and performing it in-house, then you probably do not put a priority in embracing your customers. With that attitude, building a "fan" base is not going to give you a competitive advantage.
