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Agreed, BUT


Social Media sells cars.


But Social media is not Facebook. Facebook is one piece, for a car dealer a small piece, of the Social Media universe.


The piece of Social Media that works, that sell cars, that take customers from the competiton, is online reviews.


Everything that you have to do to get your online reviews in check breather the Social Media wave of doing biz.


We just focused in the wrong piece, thats all. Stay away from the shiny trinket and put attention in the hard earned reviews. They will bring ROI.