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You're right of course, social media doesn't sell cars, and anybody using it that way is using it wrong. To me social media is all about connecting and building relationships with both the dealers community and it's customers. Social media is all about influencing word-of-mouth and creating brand loyalty.Social media doesn't sell cars anymore than the phone does, their both just communication tools, it's how their used that will dictate any amount of success gleamed from the use of either.
You're right of course, social media doesn't sell cars, and anybody using it that way is using it wrong. To me social media is all about connecting and building relationships with both the dealers community and it's customers. Social media is all about influencing word-of-mouth and creating brand loyalty.
Social media doesn't sell cars anymore than the phone does, their both just communication tools, it's how their used that will dictate any amount of success gleamed from the use of either.
