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I get over 200 customers a month that get to my website through my Facebook page. It can be a great tool if combined with a strong branding campaign. Facebook is the CRM of the future. Everyone and everything about them is on Facebook, and they just love to share. If you can harness a local community of friends you have a great free advertising medium. It's not easy, but when done right is better than word of mouth. http://www.facebook.com/JoelDeNooyer and I don't pay a dime for it. Now thats ROI