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I relate social media to a booty call. It has very little to do with "like" and "friends" and more about "use". Facebook and other social media sites have authority. You can use them to dominate organic search. We have a Chevy store and when you type New Silverado and the city, we have the first two slots and all but two of the remaining. There is a restaurant named Silverado that takes number four. It drives a lot of traffic to their website. We only use very positive content, (some video testimonials and walk-arounds) so it helps the image and branding. This is a new client and we were given it because it had the least website traffic out of the 14 stores in the group. In the first month, that store, which isn't in a major market, has more traffic and more unique visitors than any store in the group. Two of them are in metro markets. This drove more traffic than their small SEM/PPC campaign, AutoTrader and Cars combined.I'm still not getting warm and fuzzy over social media and I still think that it is an ROI disaster but I have found a "use" for it that gives positive results and actually sells cars.
I relate social media to a booty call. It has very little to do with "like" and "friends" and more about "use". Facebook and other social media sites have authority. You can use them to dominate organic search.
We have a Chevy store and when you type New Silverado and the city, we have the first two slots and all but two of the remaining. There is a restaurant named Silverado that takes number four. It drives a lot of traffic to their website. We only use very positive content, (some video testimonials and walk-arounds) so it helps the image and branding.
This is a new client and we were given it because it had the least website traffic out of the 14 stores in the group. In the first month, that store, which isn't in a major market, has more traffic and more unique visitors than any store in the group. Two of them are in metro markets. This drove more traffic than their small SEM/PPC campaign, AutoTrader and Cars combined.
I'm still not getting warm and fuzzy over social media and I still think that it is an ROI disaster but I have found a "use" for it that gives positive results and actually sells cars.
