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This FB thread is almost 3 yrs old.  I took a strong "It's all fairy dust in FB land" stand, got flamed by the unicorn riding social gurus and (thankfully ;-)  I was right. In this tread has some of my best analytical work on DR... ever.

 

I'm back here to tell y'all, way out in the distance, I am seeing a techtonic plate shift in our digital world that's subtly going on under our feet,  the result of this maps back to FB ROI (albeit indirect ROI). 


IMO, you're going to want to read JD's 4 part series, book mark it and dial it into your long term planning

As The Dust Settles From The Social Media Whirlwind, Car-Selling Strategies Emerge