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Jimbell,


I wish that's what I was seeing. I'm seeing the traffic increases (30-40%) but they're not converting.


Chad,


I've looked at the numbers and as much of the data as I can, but I don't really have all the variables.

When there's a BDC, Marketing team, Website team, Sales manager, Salesmen, General Managers and an It department involved in this process in one way, shape or form.. it gets really hard to track everything.


I'm going to keep hammering away, but we've definitely been seeing a steady decrease in leads over the past 18 months.

On the flipside of what you are saying, we're just starting into subprime, as is and really pushing the used car inventory.