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Hey Anthony,I don't have large data (yet) to share on this, but we learned some interesting things.When we switched away from Dealer.com websites, one of the biggest things we did was focus on making it easier for customers to input their information for forms - just require less fields, ditch the 13 minute trade in form, etc.The end result is that we get more leads from these types of forms, but we also get fairly lazy form submissions. (Since then leads have dropped a bit)I haven't started into SMS leads, but I am starting to analyze Test Drive Reqest vs Reserve This Price vs More Information.Need to get more into payment / financing based leads though - we lack in that area.
Hey Anthony,
I don't have large data (yet) to share on this, but we learned some interesting things.
When we switched away from Dealer.com websites, one of the biggest things we did was focus on making it easier for customers to input their information for forms - just require less fields, ditch the 13 minute trade in form, etc.
The end result is that we get more leads from these types of forms, but we also get fairly lazy form submissions. (Since then leads have dropped a bit)
I haven't started into SMS leads, but I am starting to analyze Test Drive Reqest vs Reserve This Price vs More Information.
Need to get more into payment / financing based leads though - we lack in that area.
