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I'm dealing mostly with website leads - actual form submissions on the dealership website.However, everything I'm reading here is incredibly educational and making me think.. maybe we need to be way more aggressive with the phone numbers on the VDPs. We have personalized phone numbers for each department, could be effective. They're also looking into "Text 888-888-8888 to Make an Offer" and this type of logic.Long story short, we're expanding the types of leads we offer while also trying to hone in on more successful form submissions.
I'm dealing mostly with website leads - actual form submissions on the dealership website.
However, everything I'm reading here is incredibly educational and making me think.. maybe we need to be way more aggressive with the phone numbers on the VDPs. We have personalized phone numbers for each department, could be effective. They're also looking into "Text 888-888-8888 to Make an Offer" and this type of logic.
Long story short, we're expanding the types of leads we offer while also trying to hone in on more successful form submissions.
