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As the internet as a whole has become more instantaneous, car shoppers expect the information to be accurate and up to date. The more thorough the vehicle merchandising, the fewer questions a dealer should receive. I'd guess the drop in leads is just the reduction of "is it a stick or automatic" or "is this car still for sale" queries."After enhancing our merchandising process last year, I saw about a 40% drop in leads '11:'12. I do need to get buy-in from management to further improve the process (custom comments and video). However, I've seen over a 60% increase in leads sold '11:'12:'13 (yes I know a number things factor into this number).I ask you, where those submissions really leads?
As the internet as a whole has become more instantaneous, car shoppers expect the information to be accurate and up to date. The more thorough the vehicle merchandising, the fewer questions a dealer should receive. I'd guess the drop in leads is just the reduction of "is it a stick or automatic" or "is this car still for sale" queries."
After enhancing our merchandising process last year, I saw about a 40% drop in leads '11:'12. I do need to get buy-in from management to further improve the process (custom comments and video). However, I've seen over a 60% increase in leads sold '11:'12:'13 (yes I know a number things factor into this number).
I ask you, where those submissions really leads?
