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Joe, Notice that Cargurus and TrueCar does it every day.  Using those search terms, we consistently take 20 to 40% of the first page and normally the top spot, in organic. 100% white hat.  We use microsites linked to the major social media sites and use video testimonials and walk around presentations. Not only do we dominate organic search, we will send more traffic to the dealers website than AutoTrader and Cars for half the money.  If for any reason, the dealership isn't satisfied, we will give them 100% of their money back.