Follow along with the video below to see how to install our site as a web app on your home screen.
Note: This feature currently requires accessing the site using the built-in Safari browser.
Normal
I'd say that you bring up a good point and something I have been barking about with the lack of proper leadership at the HR level (ultimately that lies on GM and owner / principal). Just in general, the piss poor nature of dealership HR is astounding. They don't hire the right people, especially in marketing. This is why dealerships are picked apart by rogue, dirty agencies. The marketing people have no clue. I'm not speaking about the folks that frequent these waters, but still. Soooooooo... in your head the ROE, which is what the f*ck am I getting out of my employees and again, they HAVE NO CLUE at the top. It's laughable and that comes from working with one of the Top 50 dealer groups in the US of A. Ta da, it's magik!!!I'd also throw in what is more important, ROI or ROAS? https://www.adexchanger.com/data-driven-thinking/roi-vs-roas-which-is-the-better-metric-for-digital-advertisers/#:~:text=ROI measures the profit generated,the cost of those ads.&text=In contrast, ROAS measures gross,effectiveness of online advertising campaigns. but that's a discussion we've already had here.
I'd say that you bring up a good point and something I have been barking about with the lack of proper leadership at the HR level (ultimately that lies on GM and owner / principal). Just in general, the piss poor nature of dealership HR is astounding. They don't hire the right people, especially in marketing. This is why dealerships are picked apart by rogue, dirty agencies. The marketing people have no clue. I'm not speaking about the folks that frequent these waters, but still. Soooooooo... in your head the ROE, which is what the f*ck am I getting out of my employees and again, they HAVE NO CLUE at the top. It's laughable and that comes from working with one of the Top 50 dealer groups in the US of A. Ta da, it's magik!!!
I'd also throw in what is more important, ROI or ROAS? https://www.adexchanger.com/data-driven-thinking/roi-vs-roas-which-is-the-better-metric-for-digital-advertisers/#:~:text=ROI measures the profit generated,the cost of those ads.&text=In contrast, ROAS measures gross,effectiveness of online advertising campaigns. but that's a discussion we've already had here.
