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I don't believe people are submitting fake leads. Who has that kind of time, honestly. I really love the "unlock your price" text message which forces you to give in order to get. That way, we know you're legit. However, I can accept the 100 down to 70, I lived it. But, of those 70, I myself make 90% of my large and small purchases online and base it on two factors other than availability, they're ease and education. Are they making it easy for me, saving me time, etc. And are they telling me something I didn't know, perhaps even swaying me to spend less/more based on my own ignorance as I'm not the professional on said topic, an example recently would be a new outdoor grille. I still can't wrap my mind around accepting those closing percentages and somebody not saying "maybe it's us?" 100 leads to 5 deals? I can't get there. That screams broken process, broken prices, broken people, etc. Plus, like in the wedding story above, it's no wonder why. I asked [USER=11821]@shaughnessy2323[/USER] about the current status and his friend lost interest and then I asked about follow up. None. So all those stores stopped following up after two weeks or whatever it was? I don't know what it takes to buy something like that but I sure would follow up longer than two or three weeks on what I can only imagine is a 200k car! Maybe that's part of the issue? No GM picked up the phone? No owner? Shit, if I can't close a deal right now I'm asking my boss to pick up the phone, ego out when it comes to earning a customer!