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Attending the Digital Dealer conference this year provided some great takeaways for heading into 2016. Some of the biggest things to focus on from a digital advertising standpoint would be mobile, social/video, inventory targeting, and targeting millennials.

Use mobile as the where and how, and social as your what and why. Social connects the corners of your brand and consumer relationship. Mobile and social are especially important for targeting millennials. If your site isn't responsive and completely adaptable on mobile, they'll move on. And they currently boast $200 billion in spending power!

Inventory targeting will be another big tool in 2016. It would be inefficient to spend the same amount marketing each car- that's where data comes in. It can help you determine which cars need a boost and which are in demand, selling themselves without the added spend.

These are the biggest themes I've seen- but I'd love to hear what trends others are hearing about!