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Kyle, a few thoughts come to mind... maybe you could answer these questions to help out...

1. Will you have the volume of inventory you'll need in order to support this increase?
2. How many sales people do you currently have in the new car department?
3. What's your dealers current show to close average?
4. How many units per month are each of your sales people averaging? (guessing 10)
5. What metrics are being used to help determine if this goal is achievable?

Let's be sure you have the proper ground work in place before we start throwing money into the latest and great marketing trends.