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I guess I still lean old-school. To sell 40 more units a month, a good dealer has to have 100-120 more conversations with Engaged Customers. Going to find them on Facebook? I'd prefer to find a bunch of them already on the property -- in the Service department, perhaps?What data do you have on everyone coming into the lane tomorrow? Who has equity? How is their credit? Can they afford a new car? Who is facing a $500 repair bill? Have they perused any VDP's leading-up to their visit? What conversations can be enabled in the lane that normally wouldn't occur on the showroom floor tomorrow?Do you know everything you can know about the people with whom you are already doing business? If not, a worthy area of investment.
I guess I still lean old-school. To sell 40 more units a month, a good dealer has to have 100-120 more conversations with Engaged Customers.
Going to find them on Facebook?
I'd prefer to find a bunch of them already on the property -- in the Service department, perhaps?
What data do you have on everyone coming into the lane tomorrow? Who has equity? How is their credit? Can they afford a new car? Who is facing a $500 repair bill? Have they perused any VDP's leading-up to their visit?
What conversations can be enabled in the lane that normally wouldn't occur on the showroom floor tomorrow?
Do you know everything you can know about the people with whom you are already doing business? If not, a worthy area of investment.
