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Thanks for the comments.

Jeff, to answer your questions......

1.  Volume of inventory will not be an issue

2.  We have 15 to 20 New Car Salesmen

3.  Our Lead to Show and Show to Close Ratio are not nearly where they should be.  Chances are, we could probably meet that 40 unit goal if BDC processes were tweaked or improved, but because I have very little control over the BDC/Salesmen, I'm focusing solely Digital Marketing.

4.  You are correct.......average is closer to 8 than 10 though.

5.  Still working on this..........