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Kyle, I just checked out the site (good vendor pick) and your Facebook page and I think those areas are pretty good. I think Facebook wise - putting together a video there might be a good place to invest some money. The video could just be a high level thing to highlight the strengths of your dealership against the rest of the local market.

My other suggestion might be a little unconventional but I think there's going to be a lot of people interested in CarPlay. I know two of my friends that actually visited showrooms just to see this in person. I think getting the word out that anyone is free to come and check out how it works in your showroom would be a nice way to increase foot traffic and I think could help get people to trade up. Just a thought, though.

Website wise - two suggestions I would make are to limit the popup/click to close widgets to one per page and I think purchasing a stronger third party widget for handling credit apps (short form, soft credit) would improve lead gen there. Perhaps you could route those leads directly to your floor. I'm not a fan of BDC centers at all...