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Kyle, we've found that many dealerships are mishandling so many inbound phone calls that those 40 additional sales could already be out there without an additional marketing spend. Do you know your call handlers call to appointment rate? On average dealerships convert at 10% (or less) which means they're mishandling so many inbound leads. If you recapture the mishandled prospects, you could set more appointments and sell more new cars. Do you want to discuss this further? I can give you more details.