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Kyle, John's words should be not be taken lightly. I'll speak from my experiences.In one particular year, all my ideas came to roost. My site traffic was up 50%, my leads and calls were up 100%, but, my sales were just slightly above goal. That's when I realized I incorrectly assumed that the reps would write themselves a raise. NOT.More leads and traffic DO NOT create more sales. Take John's words to heart, it's the best advice you'll ever get from this thread.
Kyle, John's words should be not be taken lightly. I'll speak from my experiences.
In one particular year, all my ideas came to roost. My site traffic was up 50%, my leads and calls were up 100%, but, my sales were just slightly above goal. That's when I realized I incorrectly assumed that the reps would write themselves a raise. NOT.
More leads and traffic DO NOT create more sales. Take John's words to heart, it's the best advice you'll ever get from this thread.
