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Beau Townsend Ford Unlocks the Key to Success - Terran Lamp

Jeff Kershner

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This article is more less a blurb for eDealer Advantage, a "turnkey" program for dealers that like to outsource their Internet Sales and Marketing efforts. I've never experienced an outsourced internet department, though I can see why many dealers would look into such an operation. I just can't imagine a company being able to keep up with all the manufacturer changes, keeping the pricing structure updated, locating cars that are not on the lot, coordinating delivery's when the customer is always late. I'd like to see one of these companies in action. (They even design and maintain your dealers website, though I was not impressed with)

Link: AutoDealerDaily Dealer Expert.
 

✨ AI Highlights

Jeff Kershner shares an article about eDealer Advantage, a turnkey outsourced internet sales and marketing program used by Beau Townsend Ford. While he acknowledges why dealers might consider outsourcing their internet department, he expresses skepticism about whether a third-party company can realistically handle the day-to-day complexities of manufacturer changes, pricing updates, and customer coordination. He also notes that the dealer website designed by the company failed to impress him.

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