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Not really anything coming from the shopper. Putting yourself in their position though, the gargantuan homepage ads and the multiple sublinks on your New & Preowned menu dropdowns wouldn't really help the shopper get to the right place.But I've noticed that's common amongst a majority of franchise dealer websites I see. 10x different submenu items for Pre-Owned Inventory (under $XK, specials, different kind of special, some other kind of special, about us, about the cars, a third special). I understand we have to inflate our website with as much content as possible, so I'm not sure if this is done purposely to keep the shopper on the site.Edit : Was in the used car business for 10 years, so my knowledge of franchise dealer strategies (outside of seo, social etc) are still minimal.
Not really anything coming from the shopper. Putting yourself in their position though, the gargantuan homepage ads and the multiple sublinks on your New & Preowned menu dropdowns wouldn't really help the shopper get to the right place.
But I've noticed that's common amongst a majority of franchise dealer websites I see. 10x different submenu items for Pre-Owned Inventory (under $XK, specials, different kind of special, some other kind of special, about us, about the cars, a third special). I understand we have to inflate our website with as much content as possible, so I'm not sure if this is done purposely to keep the shopper on the site.
Edit : Was in the used car business for 10 years, so my knowledge of franchise dealer strategies (outside of seo, social etc) are still minimal.
