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For the record: My pet peeve is ANY THING that interrupts shopper workflow.


Examples like:

  • Any un-intelligent popovers,
  • gateways (i.e. register to view),
  • complex search facets are out of control (I'm with Amir!)
  • Home pages that are too busy
    • If your home page has more than 1 blinking thing on it... KILL IT ;-)
  • SRP's noise drives me nuts.
    • SRP's with small pics
    • SRP's with VINs and lead gen CTAs is nuts.
  • VDPs with small pics of cars,
    • VDPs with 100 CTAs above the fold,
    • VDPs with eye ball exploding Options lists that are 100 miles long drive me nuts. They start out with "4 tires..." and end with "intermittent wipers". Ugh! 


Give me 100 yards of white board, I could talk for hours and fill it all ;-)