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What annoys me the most on our OEM webistes is the fact that they make it very hard to submit email leads. All I need from a customer is their first name, phone OR email (both are not necessary) and vehicle of interest. The rest of the info will be collected by the BDC. Same thing with Finance App, they just make it too long and complicated.I am a big fan on the E-price Button on Dealer.com websites. (fast and easy to use) we get a ton of leads from that.Shop Click Drive from GM also grinds my gear. It takes at least 10 min to submit a lead, who's bright idea was that ? Of all 2014, we sold a Whooping 1 car from Shop Click Drive & we gave it away lol
What annoys me the most on our OEM webistes is the fact that they make it very hard to submit email leads. All I need from a customer is their first name, phone OR email (both are not necessary) and vehicle of interest. The rest of the info will be collected by the BDC. Same thing with Finance App, they just make it too long and complicated.
I am a big fan on the E-price Button on Dealer.com websites. (fast and easy to use) we get a ton of leads from that.
Shop Click Drive from GM also grinds my gear. It takes at least 10 min to submit a lead, who's bright idea was that ? Of all 2014, we sold a Whooping 1 car from Shop Click Drive & we gave it away lol