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Thanks I just spit my coffee on my freakin phone. I love your thinking & yes you are right!
I've been asking my dealers who are fixated on online lead conversions this question for awhile... how many cars would you sell per month if we take down all contact forms from the website, and have only chat, text, phone options for customers to contact your dealership?
All of them initially say they would lose maybe 30% of their sales per month, which is ludicrous.
Then I explain to them that no matter what dealership I consult with anywhere in the country, 70% of the sales per month are ghosts, they never hit the CRM - they just show-up, walk-in to your dealership and you never knew they existed before that moment, but you're willing to make critical advertising & business decisions based on the 30% of sales that DID hit your CRM before they purchased (& converted), isn't that weird?
Then they have an aha moment, and I move into talking to them about their crappy inventory merchandising & pricing strategies, lack of continuous sales training that are really holding them back.
