Quality over Quantity. All day long.
Not only will I take Quality over Quantity but I'm willing to PAY MORE for the quality. This was something that we was striving for years ago by utilizing Polk lead scoring. I wanted ONLY the highest quality of leads but was willing to pay more per lead. We had a few lead providers onboard with us. Only a few because most were not willing to have their leads scored -- go figure!!
I was purchasing leads that scored 7-10 and paying a premium for those higher scored leads. Less leads but way more efficient, resulting in a increased lead to show and show to sold percentage.
If you've been following the DealerRefresh community over the last year or so, you'll realize that many of us have been trying to convey that online form leads, are no longer. Yet dealers have become so Lead Centric that the industry has come up with every possible trick to increase online form lead conversion.
The dealers want more leads, so what else can we add to increase conversion?
How many more call to actions can we ad?
How many more buttons can we ad?
How many more pop-up (and pop-under) forms can we add?
What else can we ad to our website will get us more leads? ..while pissing off most every visitor by making it so darn difficult to get the information they really want and need to make a decision?
"We need MORE internet leads" -every dealer in USA
