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[USER=3]@Jeff Kershner[/USER] and [USER=2]@Alex Snyder[/USER]I'd love to hear more.I agree.With that change in mindset what would be the KPI's you'd look to instead of conversion? How do you tie the behaviour and experience to the bottom line? I don't ask to challenge, I ask sincerely. I'm as guilty as everyone and would be happy to call myself a lead whore in rehab.At the end of the day the (customer experience>lead generation) equation makes sense to me all day, I really don't care how they do business with us, so long as they do. With that... what do do I test, measure and optimize for?GET ME LEADS is an easy metric AND feels like we've done a good job... so why not smash CTA's EVERYWHERE, not only that, let's make em' pop up 10x during their 5m visit with us! ... I know how stupid that sounds and yet we do exactly (close to) that...Wisemen, lead me....
[USER=3]@Jeff Kershner[/USER] and [USER=2]@Alex Snyder[/USER]
I'd love to hear more.
I agree.
With that change in mindset what would be the KPI's you'd look to instead of conversion? How do you tie the behaviour and experience to the bottom line? I don't ask to challenge, I ask sincerely. I'm as guilty as everyone and would be happy to call myself a lead whore in rehab.
At the end of the day the (customer experience>lead generation) equation makes sense to me all day, I really don't care how they do business with us, so long as they do. With that... what do do I test, measure and optimize for?
GET ME LEADS is an easy metric AND feels like we've done a good job... so why not smash CTA's EVERYWHERE, not only that, let's make em' pop up 10x during their 5m visit with us! ... I know how stupid that sounds and yet we do exactly (close to) that...
Wisemen, lead me....
