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Man, where to start? In no particular order:

  • Unorganized navigation - items within a section that aren't relevant
  • Unorganized content - improper topic/folder structure
  • Improper URL structure - making it difficult to track conversion activity
  • Non-functional hero image sliders - lacking call to actions, don't link to a lower level page and/or having more than 7 or 8 slider images
  • Stale, outdated, unpersonalized page copy - or just blocks of unnecessary text that nobody is ever reading
  • Unnecessary clutter - unimportant page elements
  • Improper page hierarchy - (ex: making everything the same size font, or putting non-important elements above key business drivers)
  • Video's that play upon page load - and that are difficult to close
  • Cluttered VDP's that still have a dozen call to actions and/or don't remain a constant grid - switching from full width, to two column layouts - or even three columns
  • Any type of tabbed or accordian content

I'll add more - just scratching the surface.