Reply to thread

There is a lot of talk about close rate here, but I'm not seeing any discussion about appointment set rate.  I know as internet managers we are mostly worried about close rates, but the most important stat you could be looking at to measure the success of your chat is the appointment set rate.  If you were delivered 47 leads, which is a great number considering your site traffic, how many of them were actually sales leads and how many of them produced appointments.  Is the appointment set and show rate similar to those of your other vendors?  We use CarChat24 and have tremendous success.  The service leads aren't delivered to the CRM, so they don't make our close rate look bad.  They often set appointments for us which, when they show, close at the same or better than our other vendors.  If you find that your chat leads that are being provided have similar appt rates and poor close rates, you'll want to find out what's happening at the store.  If you find that the chat leads have poor appt rates, which is causing your poor close rates, you'll want to call CarChat24.  It worked for us...