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When do you introduce F&I to a new internet lead/prospect? 


Is it too soon to talk about interest rates and finance in the auto-response or first response?


Maybe you don't talk about it at all (unless the customer inquires) and focus on the vehicle only.


What about an automated email coming from the F&I Manager on day 2 or 3 introducing the department and current offerings (that's what I used to do and it was semi-successful)?


Here is another question...how many of you have an F&I manager that participates in ANY way with your online initiatives and follow-up?