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We have had seperate finance managers for internet customers and have gone back to finalizing all customers through 1 central finance department. We have been more profitable with all customers going through finance before delivery, however I would love to have a proactive finance team that had an internet/phone process for those customers that never make it to finance or think its a "scam" to have to visit with a finance manager. Sometimes it's tough to balance profitability and online customer experience.
We have had seperate finance managers for internet customers and have gone back to finalizing all customers through 1 central finance department. We have been more profitable with all customers going through finance before delivery, however I would love to have a proactive finance team that had an internet/phone process for those customers that never make it to finance or think its a "scam" to have to visit with a finance manager.
Sometimes it's tough to balance profitability and online customer experience.
