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No disrespect, but wasn’t it the dealers who invented the negotiation game in the first place?


Nowadays, the internet has flipped the script.


I once went to a dealership where the salesman initially set a price and then started dropping it as I was walking away, he was negotiating with himself.

 

With instant access to data, price comparisons, and market insights, combined with economic pressures like mass layoffs, tariffs, and the rising costs of living, it’s clear that the old rules no longer work.


In my humble opinion your only chance of surviving is rethinking how you'll play the game.