Sorry, my bad.
Forgive my cranky reply. I'm jaded. I spent 10 years in dealerships, followed by 10 years in automotive SaaS surrounded by product people with strong opinions about disrupting the auto industry. Namely, that car dealers needed to be disrupted because everyone "knows" car dealers are not nice people. Their beliefs were based on their experiences as buyers, not sellers.
What?? Our Websites SUCK -more- than buying the car?
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See the chart. Our websites suck and that's why Dealers suck. It's why Digital Retailing failed.
Over and over I'd hear devs state "Dealers need to change" yet they never worked in a store, never immersed themselves in this giant beast called a dealership. Try it, you'd never be the same. You'd hear 1st hand how car shoppers are forced to ask car sales reps for answers and many of the sales reps are not product ppl. It's a formula for shoppers making sh*tty decision.
If you are committed to auto retail, find a dealer near you and offer a swap. You offer some consulting advice to them, and you get to observe their store trying to make payroll. Listen to the calls, read the emails, shadow the reps SHOPPERS HAVE QUESTIONS THE INTERNET COULD NOT ANSWER FOR THEM.
Solve this problem and now you've given the shopper far more power in the transaction.
