There is a pattern and studying that pattern allows you to prepare for whats coming...and the pattern shows people don't like friction and online platforms have been removing the friction and in-return online earning potential has proven time and again to be far greater than offline earnings.
Online vs Offline:
- NETFLIX killed Blockbuster
- UBER killed the Taxi Business
- APPLE killed the Music Industry
- AMAZON killed the Retailers
- AIRBNB killed the Hotel Industry
- ZILLOW killed the Real Estate Agent
The reason behind the dominance of the online world over the offline world is the removal of friction.
Friction is removed by removing anything thing that slows down or prevents the completion of a task.
For Example, Netflix Plays Movies on Demand so You Don’t Need to …
- Go to the store.
- Search the rows of movies.
- Netflix is open 24x7.
- The search bot is better than any store clerk at finding movies.
- You can watch as many as you want, when you want, for as long as you want.
- And there are no late fees.
People like products that make their life easier!
Yet despite the evidence the average dealership wants to force you into their store for a greasy handshake.
Because they believe there is too much competition online!
And with over a billion web sites, no matter the item, your web site is guaranteed to have some competition.
This means going beyond just building a website to sell an item, and into building a website around a story, about how your website visitors life would be easier, more productive, and happier if they just bought the items they need from you, instead of your competition.
And your website DOESN'T just need to tell a better story than your competition, it needs to tell a better story than everyone. Because your visitor isn’t just comparing your website and their experiences to your industry.
They compare your website and their experience too every experience they’ve ever had.
Because from Hollywood to Porn.
From the New Stations to the Soap Operas.
Everyone is competing for a millisecond of someones attention.
There is roughly 1 website for every 4 people in the world.
To win today your website has to go to the extreme … it has to be faster, better, prettier, tougher, smarter, and stronger than the competition!
When you see a new player emerge and dominate an industry they do so by Disrupting the Industry.
A disruption happens when someone takes either an existing technology or a new technology, and they use that technology in a different way, that causes people to purchase their item over the competition.
What you want to do is build something that will cause people to throw price out the window.
You want to make a product so good that your core audience is willing to sleep out in the rain just to be the first to have it.
That's what happened with Apple!
They made their products for geeks and the geeks were willing to sleep out in the rain to be the first to have it. And when everyone else saw the Geeks lining up, they figured this must be the best and lined up as well.
Industries that Get Disrupted are Normally Industries Where ...
- Products are price sensitive.
- The consumer doesn’t have a voice.
- There is a lack of modern ways of doing things.
- And the path to the consumer is cluttered with middle men.
When a disruption happens there is a reduction in cost, middlemen are eliminated, the product becomes less expensive and the consumer gains more power.
When an industry stagnates and fails to keep up with the needs of their clients, an opportunity is created for someone else to come in, and completely change the game.
That Someone else normally comes from Outside the industry being Disrupted...
An Industry Stagnates
And this Creates an Opportunity for Someone else to come in with a Better Product.
The dealerships have already loss used car sales to third party platforms, as well as parts, in my humble opinion dealerships should be looking at what they have loss, looking at ways to disrupt those that took it from them, and figure out how to renter the game!
