Reply to thread

I've said this many times in these waters, Neuromarketing is a field of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. https://en.wikipedia.org/wiki/Neuromarketing. Obviously, there are many reasons that bring in a car buyer to the showroom floor to buy (ultimate conversion) and I am under the impression it's generally a combination of both traditional and digital marketing reasons.

The technologies behind it have to start somewhere. It's the offline stuff that is almost impossible to measure.