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[USER=2]@Alex Snyder[/USER] that is so deep!You pose a good argument which I think helps get more to the bottom of things where we should be asking WHY.Attribution only has meaning when you ask WHY you want to know something. Asking which source gets credit for the sale is the wrong question. The rep that assisted the customer with the transaction is who drove the sale. Not the lead source. Lead sources can be attributed for driving website traffic, providing contact info, providing insight, etc. Not sales.I think I'm actually growing tired of everyone trying to take (or attribute) credit for the sale of cars. Marketing attribution is about how advertising affects your marketing objectives. In this business, advertising doesn't sell cars. People do.
[USER=2]@Alex Snyder[/USER] that is so deep!
You pose a good argument which I think helps get more to the bottom of things where we should be asking WHY.
Attribution only has meaning when you ask WHY you want to know something. Asking which source gets credit for the sale is the wrong question. The rep that assisted the customer with the transaction is who drove the sale. Not the lead source. Lead sources can be attributed for driving website traffic, providing contact info, providing insight, etc. Not sales.
I think I'm actually growing tired of everyone trying to take (or attribute) credit for the sale of cars. Marketing attribution is about how advertising affects your marketing objectives. In this business, advertising doesn't sell cars. People do.
