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Once dealers figure out "who sold it" and witnesses that pattern and trend they are not going to want to continuously pay for an "attribution" tool. Now, one might argue that there's a need for a greater BI tool and within that tool an attribution component exists, but it ain't a stand-alone web (GA)  or sales attribution tool (even with a MTA model). I argue that 3 months of a sample size is enough. If you as a dealer are unable to surmise "who sells it" during that time period, quit while you're ahead. Automotive digital marketing is not that dynamic. There are quality solutions and there are posers.