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This is what I think about when I read the word attribution:Hey, I'm a digital marketer. But anyone that claims perfect attribution is dead to me.What if a super good radio spot (yes, it happens lol) drives traffic to a landing page, through a PPC campaign. Attribution will rely on the PPC campaign because we can prove it.It's fine, but you might be willing to stop the Radio ad, which is your Drive to Web vehicle, killing your campaign.
This is what I think about when I read the word attribution:
Hey, I'm a digital marketer. But anyone that claims perfect attribution is dead to me.
What if a super good radio spot (yes, it happens lol) drives traffic to a landing page, through a PPC campaign. Attribution will rely on the PPC campaign because we can prove it.
It's fine, but you might be willing to stop the Radio ad, which is your Drive to Web vehicle, killing your campaign.
