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Technology advancements have very little to do with how succesful a CRM is deployed in a store.  To the contrary, the level of spphistication of the typical floor salesperson has dropped significantly over the past ten years.  Pay scales have gone down dramatically because of low pricing as a result of internet pricing and practices.  In the 80's good salespeople were bringing in 6 figures quite commonly, I was one of them.  Those opportunities have gone away.  A CRM that is good will be simple for showrrom personnel, service and office personnel.  It also must have an ILM on board for skate protection.  A real time phone and DMS connection and TRAINING TRAINING TRAINING.  The latest greatest technology.....not really as significant as those qualities.  Selling cars over the internet reduce grosses, cut into service penetration and are buyers that almost never return to the dealership, for anything.  It is very difficult to add a customer for life that buys from an internet salesperson.  Find the easiest one to use, one that has ONSITE training and phone  \ DMS connectivity and you will have a decent returno0n your investment.  Higher Gear is at the top of the list, maybe Autobase and Hmmmm..anything server based for security of data, you wouldn't want someone at home stealing your databsewith a managers password.  Especially with privacy violations over 10K nowadays!!  And ON SITE servers can real time connections to phone records, the DMS and excellent speed on printing deal jackets for every prospect.  Much more relieable than a website.  Anyway..that's my take on which one to use, there are a few that will qualify.