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Tried to get the dealer to go with iMagicLabs, but he went with DealerSocket.  It's a good program, but four-times more expensive and a lot more complex.  I recommended iMagic to another dealer and he is thrilled...it's much more user friendly.  My only complaint is that DealMagic (bulk mailer) doesn't have a preview; when you hit the button the blast is gone so make sure you got it right before you hit the button.