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I am a director of marketing for a large auto group in Washington that's considering moving to Car Research XRM - we currently use DealerSocket. Any way, I've been tasked with comparing the two, and all I seem to find is a ton of propaganda for one of these, no measurables with outside references. Mind if I ask you what the pros and cons are? And if you're familiar with DealerSocket, which would you recommend.Thanks.
I am a director of marketing for a large auto group in Washington that's considering moving to Car Research XRM - we currently use DealerSocket. Any way, I've been tasked with comparing the two, and all I seem to find is a ton of propaganda for one of these, no measurables with outside references. Mind if I ask you what the pros and cons are? And if you're familiar with DealerSocket, which would you recommend.
Thanks.