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Wow I can't believe you guys use Salesforce.com for a car dealership. We use it internally for our company and we like it, but seems like it would be missing a lot of essential functions an automotive CRM needs.Did you do a lot of customizations for DMS integration, desking, receiving internet leads, auto responders, sales processes, etc?I would think you would have to have a full time Salesforce administrator just to keep making changes to get it work for your store. Which would make it way more expensive than available CRM solutions.
Wow I can't believe you guys use Salesforce.com for a car dealership. We use it internally for our company and we like it, but seems like it would be missing a lot of essential functions an automotive CRM needs.
Did you do a lot of customizations for DMS integration, desking, receiving internet leads, auto responders, sales processes, etc?
I would think you would have to have a full time Salesforce administrator just to keep making changes to get it work for your store. Which would make it way more expensive than available CRM solutions.
