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I agree with what Matt said.  It's kind of like building your own CRM from scratch and Salesforce.com is the shell.  Most of the automotive CRM companies have already done what you're trying to accomplish with SF.com. When you look at the man hours and the cost associated to use SF.com, you'd probably be better off exploring some of the better known automotive CRM solutions.


Rdempsy, I am going to be getting a demo of Dealer Socket next week and will let you know my thoughts if you ask.  I've been exploring others as well.  I'd say there are probably three or four really good solutions out there to consider.  I'd suggest doing some good DD to determine which one is the right fit for your dealership.